So I stumbled upon a nice little feature in iOS 7 for my iPad & iPhone, and it is a much needed feature, redeeming a gift card through the camera on the device. I haven't seen much on this feature as of yet, so I figured I would post a few pics of the process.
When you hit the Redeem button in the App Store, you are asked to use the camera or enter a code manually to redeem a gift card. Once you hit the Use Camera button, it ises the front facing camera to identify the code on the back of the card.
Once it finds the code, it will show a box around it for a second, and then blink and show the text (not backwards) and then ask for your account password.
Once the password is confirmed, the box will turn blue and then the camera view will close and go back to the App Store's redeem dialog.
That's about it! Nice feature for iOS 7 I think, and gone are the days of entering a redeem code 2-20 times until it takes :)